Introducing How Not to Bomb.

By Michael Parise | Founder, The Parise Group

Most people think bombing only happens on stage.

It doesn’t.

Bombing happens in meetings.In sales conversations.In interviews.In leadership moments.In rooms where confidence matters and words carry weight.

I know this because I’ve lived it—from the stage to the boardroom.

How Not to Bomb was born from decades of experience in environments where failure is immediate, public, and unforgiving. In stand-up comedy, you don’t get excuses. You either connect—or you don’t. You either control the room—or the room controls you.

Business isn’t much different.

What “Bombing” Really Means

Bombing isn’t about being unprepared.It’s about losing alignment in the moment.

It’s when:

• You talk but don’t connect

• You pitch but don’t persuade

• You lead but don’t inspire confidence

• You feel the room slipping—and don’t know how to recover

Most people don’t bomb because they lack intelligence or experience.They bomb because they lack presence, structure, and adaptability under pressure.

Why This Matters in Business

Every business owner faces high-stakes moments:

• Closing a deal

• Managing conflict

• Leading a team through uncertainty

• Speaking when clarity matters most

These moments don’t require louder voices or rehearsed scripts.They require control, awareness, and timing.

That’s where How Not to Bomb comes in.

The Philosophy Behind How Not to Bomb

This isn’t comedy training.And it’s not motivational fluff.

How Not to Bomb is about teaching people how to:

• Read a room quickly

• Adjust in real time

• Communicate with confidence and intention

• Stay composed when pressure hits

• Recover when things don’t go as planned

Comedy taught me something business rarely does:structure creates freedom.

When you understand timing, pacing, and audience awareness, confidence stops being a feeling—it becomes a skill.

From the Stage to the Strategy Room

On stage, you learn fast:

• When to push

• When to pause

• When to pivot

• When to shut up

Those same principles apply to leadership, sales, and communication.

I’ve spent years helping business owners, professionals, and teams translate those lessons into real-world situations—without turning them into performers or personalities they’re not.

The goal isn’t to be funny.The goal is to be effective.

Who How Not to Bomb Is For

This program is for people who:

• Want to communicate with authority without arrogance

• Need to perform under pressure

• Lead teams or close deals

• Speak publicly or privately with impact

• Feel capable—but want control

If you’ve ever walked out of a conversation thinking “That could’ve gone better,” this work is for you.

Why We’re Launching It Now

Business today is louder than ever—but clarity is rare.

People are overwhelmed with information, scripts, and tactics. What they lack is the ability to navigate real conversations in real time.

How Not to Bomb exists to close that gap.

It’s about confidence that holds up when things don’t go perfectly.It’s about communication that works when the stakes are high.And it’s about teaching skills you can rely on—on stage, in business, and in life.

Final Thought

Bombing isn’t failure.Staying there is.

The difference between people who struggle and people who lead isn’t talent—it’s awareness, structure, and the ability to adapt when the moment demands it.

That’s what How Not to Bomb teaches.

And that’s why it matters.